Blending indie rock and synth pop into an atmospherically hooky sound, Flor is the project of vocalist Zachary Grace, bassist Dylan William, guitarist McKinley Kitts, and drummer Kyle Hill.
The band got its start in Hood River, Oregon, when Grace began experimenting with electronic music-making programs to create ear-catching synth sounds. William built tracks around these snippets, turning them into songs that updated the sound of the '80s for the 21st century. After moving to Los Angeles, Flor connected with photographer/designer Jade Ehlers, who helped the band come up with distinctive visuals; meanwhile, William established himself as a producer working with Flor, as well as artists like Halsey and Lostboycrow. The band released its debut single, "Heart," online in 2014, with the Sounds EP arriving that October. Following the release of the 2015 full-length Sights & Sounds, Flor signed to Fueled by Ramen in 2016, which reissued the Sounds EP that February. The band's first album for the label, come out. you're hiding, was released in May 2017. Featured on the album was the single "Guarded."