Elbow

"One Day Like This" is the second single from Elbow's fourth studio album The Seldom Seen Kid, released on 2 June 2008 on two 7" vinyl records and one CD single. On 21 May 2009, the song won the Ivor Novello award for Best Song. In October 2011, NME placed it at number 41 on its list of "150 Best Tracks of the Past 15 Years". After the 2012 Summer Olympics Closing Ceremony, the single peaked at #4 in the UK - a new high for the song and for the band. The chorus line lyric "one day like this a year would see me right" had been in singer Guy Garvey's diary for several years before the song was written. Speaking in 2014 about the song Garvey said, "We put the chords behind it and realised it was going to be the hook of all hooks. I was like, 'what do we think?'... It was, 'it's kind of similar to "Hey Jude", isn't it?' I was like, 'yeah, and it's also similar to "Loaded" by Primal Scream, and we like both those songs, don't we?' So isn't it just generous to do that, isn't it a satisfying thing for the listener?... And my God, how it changed our fortunes." Chart performance "One Day Like This" debuted at number 39 in the UK Singles Chart on 8 June 2008, marking Elbow's seventh UK Top 40 single. After 14 weeks, the single finally peaked at number 35 on 14 September 2008. Due to the band's increasing popularity in the UK after winning their 2009 BRIT Award for Best British band "One Day Like This" spent more weeks in the UK Top 75 than any of Elbow's other singles with 31 weeks in five runs by the end of 2014, peaking at number 4 in August 2012 following their appearance at the closing ceremony of the London Olympics. In December 2013, it was certified Platinum in the UK by the BPI. Music video The promotional video for the song was directed by Rigan Ledwidge. It features a man (David Lemke, an employee at the time of guerilla marketing franchise AArrow Advertising at a busy road junction, holding a red sign in the shape of a pointing arrow, containing the words "Condos - Now Selling". As he stands at the junction, he turns the sign around many times, pointing it in all directions, including flipping it in the air and spinning it on his head, whilst the motorists, pedestrians and skateboarders pass by.